Envisioning our story to advance the Hampton Roads region

What is the reputation of the region known as “Hampton Roads”? Do people know who we are? Do they know where we are? For those who know, what do they think about us? Does our reputation help or hurt us in attracting visitors, new residents, and new business investment?

Envisioning 2020 is a region-wide initiative to answer these questions and more, and based on these findings, create a plan to more effectively share our story.

This site explains this collaborative effort by a range of organizations and community leaders across the region. Scroll for more.

NEW AS OF DECEMBER 10, 2019:

Read the Brand Initiative Draft Report, available here.

WHAT THIS IS ALL ABOUT

OUR REGION

We are blessed to live in a vibrant, diverse, and beautiful region, with 17 local governments and 1.7 million people.

Several decades ago, a group of concerned leaders came together to “brand” the region Hampton Roads (thanks to a move by the U.S. Postal Service). You can read that history here. Or in this article from the Virginian-Pilot.

Recently, a similar group of the region’s leading organizations, governments, businesses, nonprofits, educational institutions, and other community stakeholders from across the region came together to take stock of what it means to be part of Hampton Roads.

This group pooled resources and has embarked on a comprehensive research effort in 2019 that will culminate with a communications strategy, positioning, and naming architecture to more seamlessly advance our region as a remarkable place to live, work, play, learn, and visit.

Learn more about the inspiration behind the effort, the goals and approach, the project details, and the key timelines.