Project Schedule

The Envisioning 2020 initiative includes the following key steps, timing and deliverables:

Official Project Schedule (Click to Expand)

March–April:

  • Establish the Project Task Force. 

  • Develop the needed project support infrastructure, including a project website and e-newsletter, Facebook page, etc.

  • Recruit the Community Stakeholders Group.

May:

  • Gather insights from existing research.

  • Assemble best practices from peer cities.

  • Inventory current Hampton Roads-centric marketing efforts.

  • Conduct a social media sentiment audit.

  • Hold the first Community Stakeholders Group meeting.

June–September:

  • Conduct Hampton Roads residents survey — scientific sample.

  • Engage the public through social media and convenience sample survey.

  • Conduct Hampton Roads visitors survey.

  • Conduct surveys among corporate real estate professionals.

  • Conduct interviews with site selection consultants.

  • Hold the second Community Stakeholders Group meeting.

October–November:

  • Arrive at the optimal regional positioning, communications strategy, and naming architecture and/or tagline recommendations.

  • Hold the third Community Stakeholders Group meeting to share recommendations.

December:

  • Share the overall research findings and recommendations with the community.